Sunday, June 20, 2010

Holograms

The future is here? I saw these holographic advertisements at Expo and was quite mesmerised by them. There's the Coke ad with a J-Pop singer in it, a can of beer and an open bag of chips.

1 comment:

Redjade said...

the technology for advertising has been around for a while now. Only advertisers are not willing to give it a go due to (mainly) cost restrictions;or simply some brand/marketing managers still prefer the traditional TV rather than explore something new because THEY think consumers won't see them. (sad!). We explored the concept in TH a year ago..but was canned due to cost/execution logistics.

HP (i think)did quite a big campaign a while ago in SG in the middle of orchard road.