Marketing

Apple is the epitome of marketing. I don't think Creative's products are any inferior to them but they lose out in branding and the consumer "experience". The "i shop" is this new spiffy Apple shop that just opened in Orchard Cineleisure. Check out the swanky chair. The chair really caught my eye with its intense lime green fabric and hahahahaha... I coincidently was wearing a Nike T-shirt that was in the same shade. Niiiiiiiiiicccee.